The public pass landing page got a redesign — on iPhone it now triggers the Add to Apple Wallet sheet automatically.
Every issued pass gets a public landing page at its short link. That page just got a full redesign — and, more importantly, it got smarter about the last step.
Open a pass link on an iPhone and the Add to Apple Wallet sheet now triggers automatically — one less tap between your customer and an installed pass. On desktop, the page shows a QR code that hands the pass off to a phone.
Small change, measurable difference: the fewer taps between link and wallet, the more installs survive the journey.
Free for 10 active passes. No card required.