Product · Analytics
Views, downloads, installs, and removals — in real time, per template, per campaign. A wallet pass is a channel; this is how you measure it.
Not pageviews — installs, removals, and which campaign put the pass on which phone.
Every smart link reports views, downloads, installs, and removals, so you can see exactly where recipients drop off.
A QR code on a poster is still a tagged link. Installs from print, email, and web all land in the same campaign table.
Everything the dashboard shows is available as signed webhooks and API exports — pipe it to your warehouse and query it your way.
“I can see which campaign put the pass on which phone, and which ones quietly got removed. We stopped guessing.”
Noor Haddad
Lifecycle marketing, Kindling
The new live demo puts a real pass in your Apple Wallet and lets you push updates to it from the browser — no account required.
Jul 6, 2026
Pass previews now render the actual barcode for every format — QR, Aztec, PDF417, and Code 128 — instead of a placeholder.
Jul 6, 2026
The designer now supports editing field values inline on the live preview — click the text on the pass and type.
Jul 3, 2026
Template fields now support change messages, so an update can announce itself on the lock screen instead of changing silently.
Jul 3, 2026
Design passes in the browser — no code, no deploys.
One API for both wallets, typed SDKs, signed webhooks.
Smart links, QR codes, and email delivery with tracking.
Event schemas, webhook signing, and export APIs.
Send pass events to the tools you already use.
Free for 10 active passes. No card required.