Capture leads with Meta's instant forms and hand each new lead a wallet coupon the moment they submit — a lead magnet that lives on their phone, not in an inbox.
A few ways teams put Facebook Lead Ads and Passmint to work together.
One Zap links the two — live in a few minutes, no code involved.
In Zapier, add Passmint as a connected app and paste your API key when prompted. Zapier verifies it against your account immediately, so you'll know the connection works before building the rest of the Zap. Use a pmk_test… key while you're setting things up.
Create a new Zap and choose Facebook Lead Ads as the trigger app. Pick the trigger that fires on a new lead, then select the Page and the lead form Passmint should watch. Pull in a test lead so Zapier can read a sample and learn your lead-field names.
TODO(verify): Confirm the exact Facebook Lead Ads 'new lead' trigger label and that it asks you to choose a Page and a specific lead form. Note any re-authorization Facebook requires and whether a test lead must be created via Meta's Lead Ads Testing Tool.
Add an action step, choose Passmint, and select Create Pass. Pick the coupon template from the dropdown — Zapier loads your templates automatically. Then map Holder Email and Holder Name from the matching lead fields.
In Field Values, map any lead answers you want on the coupon to a template field — a discount code, an offer name, an expiry. The key on the left must exactly match a field name in your Passmint template; the value on the right is the lead's answer. Run a test lead, confirm the coupon is created and the URL comes back, then turn the Zap on.
TODO(verify): Confirm, on a real template, that the Field Values keys you reference exist as field names in that template. Mismatched keys are silently ignored.
The details teams check before switching the Zap on.
Free for your first passes. No Apple or Google certificates to manage, no code to write.