Adding images to a pass
Updated June 29, 2026
Images do most of the work of making a pass feel like yours. Which image slots you get depends on the pass type, since each type lays images out differently.
The slots
- Icon — a small square shown in notifications and the wallet list. Aim for 29×29 points (so 58×58 px at 2x). Required on every pass.
- Logo — sits at the top left next to the logo text. Around 160×50 points.
- Strip — a full-width band behind the primary field, used on event tickets, coupons, and store cards. Around 375×98 points.
- Thumbnail — a square image on the right of generic and event passes. Around 90×90 points.
- Background — a large image that sits behind the whole pass, blurred by the wallet. Event tickets only. Around 180×220 points.
- Footer — a thin strip above the barcode on boarding passes. Around 286×15 points.
Not every slot appears for every type. A boarding pass, for example, offers icon, logo, and footer, while an event ticket offers icon, logo, strip, thumbnail, and background.
Resolution and retina
Phones have high-density screens, so upload images larger than the point sizes above. Passmint accepts standard, 2x, and 3x variants. A simple rule of thumb: provide artwork at roughly three times the point dimensions and let Passmint handle the rest.
PNG with transparency works best for logos, so your mark sits cleanly on the pass background. Save photographic strip and background images as well-compressed PNGs.
A note on Google Wallet
Apple embeds images inside the pass file. Google Wallet works differently: it fetches your logo and hero image from a public URL at the moment a pass is saved. Passmint hosts those images for you, but it means a Google pass only shows an image once the file has finished processing. If an image looks missing on a brand-new Google pass, give it a moment. See Apple vs Google design differences for more.