Using the pass designer
Updated June 29, 2026
The designer is where you build a template: the reusable design that every pass you issue inherits. It's organized as a set of numbered sections, with a live preview beside them so you can see the pass take shape as you work.
The sections
- Platforms — choose Apple Wallet, Google Wallet, or both. Your choice changes which design quirks matter; see Apple vs Google design differences.
- Details — the pass description and the logo text shown at the top left. If you leave logo text blank, your organization name is used.
- Images — upload the logo, strip or hero, icon, and any other slots your pass type allows. See adding images to a pass.
- Colors — set the background, label, and foreground colors. See setting colors and brand.
- Fields — the four field groups: primary, secondary, auxiliary, and back. See pass fields explained.
- Barcode — pick a format and write the message template. See barcodes on passes.
Work from a starter
You don't have to start from a blank canvas. Pick one of the eight starter templates and the designer clones it into your account, fully styled and ready to edit. Changes you make to your copy never touch the original starter.
Templates first, passes second
Everything in the designer describes the template. The values that change from one pass to the next, such as a person's name or a seat number, are filled in when you issue a pass, not here. In the designer you set the field's label and an optional default; the actual value comes later.
Use the live preview as your source of truth. Apple and Google lay passes out slightly differently, so toggle the preview between platforms if your template targets both.
Saving and housekeeping
Your template saves as you edit. When a template has served its purpose, archive it to hide it from the designer without deleting its history. Archived templates stay out of the way but remain on record for passes already issued from them.